silly marketing people
May. 7th, 2003 09:23 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
cellioPittsburgh now has a kosher Krispy Kreme outlet. But it's inconveniently located for me (Century III mall), so I haven't been there. (We have two Krispy Kremes; the other one isn't convenient either. I hear we might get one in Monroeville, which would be nice.)
So anyway, I noticed a sign in Squirrel Hill announcing an opportunity to buy the kosher doughnuts on two particular days locally: Friday during the work day (10-4), and Saturday. While the Friday hours can be explained by assuming they aren't interested in customers who work conventional hours, the rest of the plan suggests that someone is missing an awfully big point. Let's review: they are offering the kosher doughnuts (specifically) for purchase on Saturday.
Wouldn't this work better if they sold them on, say, Sunday? Or some random weeknight, like Tuesday?
Or are they really just going after the Krispy Kreme market, because the current locations are inconvenient to Squirrel Hill, and using the kosher ones was an afterthought?
So anyway, I noticed a sign in Squirrel Hill announcing an opportunity to buy the kosher doughnuts on two particular days locally: Friday during the work day (10-4), and Saturday. While the Friday hours can be explained by assuming they aren't interested in customers who work conventional hours, the rest of the plan suggests that someone is missing an awfully big point. Let's review: they are offering the kosher doughnuts (specifically) for purchase on Saturday.
Wouldn't this work better if they sold them on, say, Sunday? Or some random weeknight, like Tuesday?
Or are they really just going after the Krispy Kreme market, because the current locations are inconvenient to Squirrel Hill, and using the kosher ones was an afterthought?
(no subject)
Date: 2003-05-08 06:58 am (UTC)Well sure; they have other customers too, after all. My mind just boggled at the idea of importing, specifically, the kosher doughnuts on Shabbat. Surely they'd get more sales on some other day?
I have yet to try them.
They're good (certainly better than the other chains I've sampled), but, as with most things, the hype exaggerates the product somewhat. In other words, at least for me, they are not culinary crack -- just tasty. :-)