silly marketing people

[cellio]

Pittsburgh now has a kosher Krispy Kreme outlet. But it's inconveniently located for me (Century III mall), so I haven't been there. (We have two Krispy Kremes; the other one isn't convenient either. I hear we might get one in Monroeville, which would be nice.)

So anyway, I noticed a sign in Squirrel Hill announcing an opportunity to buy the kosher doughnuts on two particular days locally: Friday during the work day (10-4), and Saturday. While the Friday hours can be explained by assuming they aren't interested in customers who work conventional hours, the rest of the plan suggests that someone is missing an awfully big point. Let's review: they are offering the kosher doughnuts (specifically) for purchase on Saturday.

Wouldn't this work better if they sold them on, say, Sunday? Or some random weeknight, like Tuesday?

Or are they really just going after the Krispy Kreme market, because the current locations are inconvenient to Squirrel Hill, and using the kosher ones was an afterthought?

Comments

Boston kosher donuts

[magid.livejournal.com]

Boston got kosher Dunkin Donuts not so many years ago, actually. And that's only one, in Brookline (the most Jewish urban area). So I'm not assuming Boston would end up with a kosher Krispy Kreme; the locations I've heard of so far are not in the Jewish areas. I suspect it also is a decision of the franchise owners, or something, which would mean just one person in the right place could mean a location being kosher... Congrats (even if it isn't particularly convenient for you to get to).

I'm not happy with Dunkin Donuts as a company, though, since they pushed out an independent donut place in Arlington that had better donuts and was kosher (also open at 5 am, if one wanted donuts then :-). So I haven't gone out of my way to patronize them.

Thanks for all the other info.