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marketing gone wrong
For certain commodities I have no brand loyalty and buy based on price or convenience. Thus, I recently bought a package of Scott Super Mega bathroom tissue, because with the coupon I had it was the cheapest per square inch and not known to be bad.
The rolls are huge -- too large to fit on a standard dispenser. Fail. But wait, they anticipated that and packaged an extender for your dispenser with the paper. This allows me to mount the rolls, but it's a little awkward and I don't plan to use that extender after the immediate need is gone.
Bigger is not always better, guys. Had Scott settled for rolls that comply with the standard interface, I'd be as likely as not to buy their product in the future. Now, however, they have acquired a small black mark; I will remember that it was Scott but might, in the future, not be able to remember if it was Ultra or Mega or Jumbo or Decadent or whatever, so better safe than sorry and I'll buy something else.
Is the chore of changing the roll really so distasteful that this is necessary for some segment of the market? (Do I really want to know the answer to that question?)
The rolls are huge -- too large to fit on a standard dispenser. Fail. But wait, they anticipated that and packaged an extender for your dispenser with the paper. This allows me to mount the rolls, but it's a little awkward and I don't plan to use that extender after the immediate need is gone.
Bigger is not always better, guys. Had Scott settled for rolls that comply with the standard interface, I'd be as likely as not to buy their product in the future. Now, however, they have acquired a small black mark; I will remember that it was Scott but might, in the future, not be able to remember if it was Ultra or Mega or Jumbo or Decadent or whatever, so better safe than sorry and I'll buy something else.
Is the chore of changing the roll really so distasteful that this is necessary for some segment of the market? (Do I really want to know the answer to that question?)
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normal-sized rolls?
Re: normal-sized rolls?
Since I rarely do fast food any more this has stopped being a problem for me.
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The only innovation I truly love from the last many years of papery products was the half-length paper towels. Those are useful. Jumbo rolls, not so good. I have this magic power called a "shelf" that helps me out if the roll ever runs out.
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As for the dispenser extender, consider that the regular roll-holder is a cylinder, or (abstractly) a line. The extender works by putting "hooks" on each end, resulting in a shape sort of like a C-clamp. This means that the bulk of the roll is held an inch or so out from where it would otherwise have been. Since the force holding it in place no longer runs through the center of the roll, it feels a little wonky even though it's strong enough not to be pulled out of the holder.
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OK, seriously, I think they've gone a bit overboard, but I do love the jumbo rolls of paper towel. I know it's not very "green" to use a lot of paper towel, but I do anyway; otherwise, I'd have a hamper filled with dishtowels every single day.
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when I used to work in a paper products plant (95/96), bigger tp and paper towel rolls were being considered on a trial basis - guess there is a demand for them... at that time too, they were looking at getting rid of Charmin Aloe and apparently a very loyal clientele (ie hemorrhoid suffers) started a letter writing campaign and they nixed that idea. *laughs*
Jumbo toilet paper