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I guess I saw that coming
A couple of years ago my employer earnestly announced a health fair to "help" us better manage our health, and if we would agree to supply certain data like our cholesterol numbers and BMI and other stuff to them (in aggregate only, they assured us), we would be entered into a drawing for a $50 gift card. A raffle ticket with that kind of expected value did not entice me. They did it again, raising the raffle stakes some, but I still didn't bite. (If it's for my own benefit, after all, then my annual physical should do the job, no?)
This year they announced that health-care costs are going up, but if we supply this information -- which we can get from a conveniently-scheduled health fair -- our cost will be $500 lower than it would be otherwise. I signed up. I guess we know what I am; we're just haggling over price.
This year they announced that health-care costs are going up, but if we supply this information -- which we can get from a conveniently-scheduled health fair -- our cost will be $500 lower than it would be otherwise. I signed up. I guess we know what I am; we're just haggling over price.

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It's awful and we hate it, but not enough to not do it.
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I have boycotted the annual health survey every year since the first time it was offered, though, because its "counseling points" are not only wrong, but stupid.
I gave it my height and weight (hence [elevated] BMI) and a history of Major Depressive Disorder. It took those two pieces of information and told me that I was depressed because I was fat.
This kind of "help", I don't need.
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I haven't been paying much attention to BMI (yeah, I know I'm fat; I don't need a new number to tell me that), but does it really not take into account any other factors, like build? I guess I'll find out more next week.
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There are a bundle of employee concerns about the program, mostly surrounding privacy. Particularly the issues of what health information is being shared with the company (adding to the mix is the fact that the company is self-insured -- they 100% finance the insurance program and only use the agency for administration), and the real confidentiality of conversations with the health coaches, who are not by any stretch of the imagination medical professionals. Can the records of those conversations be subpoenad, for example? No one can be sure. But just about everyone participates anyhow, because what choice do they have??
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I suspect there is some consulting firm that goes around telling corporate executives that if they do this kind of thing they will save millions of dollars in premiums. Of course, those consultants are charging millions for setting up healthy lifestyles blahblahblah programs for their clients.
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The major problem with this approach is a one-size-fits-all roadmap of "healthy" that fails. Each "healthy lifestyle" has to be tailored to the individual, and rarely is able to affect actual working conditions that could be a major contributing factor to some of those health issues.
I think it is a reasonably sound principle, and should overall be beneficial for most employees and for the company. On a case-by-case basis, maybe not.
Personal privacy issues are a different matter entirely....
Secondary issues crop up around the insurance companies trying to force physicians to prescribe "Big Pharma" pills. Our physician keeps getting hit up to prescribe more Lipitor instead of getting people to eat healthier and exercise. Yeesh
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We pay a fixed percentage of our health-insurance costs -- I think 20% but I'm not certain. Somewhere near that, anyway.
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(Note: I'm not soliciting that advice here; I'm just giving examples of the kinds of advice they could offer if they must offer advice.)
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I expect that it's just a matter of time before we start seeing insurance premiums tied to program participation, though, as that certainly seems to be the prevailing wind.