They don't mention a price. I presume this is a case of "if you have to ask, you can't afford it". Ditto little details like fuel efficiency, safety ratings, carrying capacity, and so on.
I dig it! I like the fact that it tries to calm you down if you're being an agressive driver. I wonder if it can learn to prompt you for using your turn signal. That would be very nice around here. :)
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