personal service

I want to switch the prescriptions for my maintenance drugs to the community pharmacy that has been providing such good service with prescriptions for my cats. I have a mail-order option, but they're kind of a hassle to deal with and not that much cheaper (especially since prices went up this year). I'd rather patronize a local establishment -- which, by the way, will deliver to my door, so it's no less convenient.

First I called the pharmacy to give them my insurance information, and the owner took the call. Then I called my ophthamologist's office to ask them to call in the prescription, and my doctor took the call (and recognized my voice before I told her who was calling). Heh. I didn't expect that degree of personal involvement, but it's one of the reasons I like dealing with small businesses.